Recently, our marketing team attended a BMA Chicago event where author Brent Adamson hosted a sales and marketing seminar promoting his new book, “The Challenger Customer” – a follow up his first book, “The Challenger Sale.” Would you be shocked to find out that personalizing your content to potential leads can actually decrease your chances of making a sale? The research behind Adamson’s work shed a new, refreshing light on purchasing behaviors that’s sure to surprise even the most seasoned sales professionals.
As babies, we’re encouraged to master one task at a time. Sitting up, crawling, and then walking. In school, we focus on one subject at a time, devoting our energy to that until it’s time for the next class.
This makes it all the more strange that multitasking has become a source of pride for many adults, who list all the tasks they’re working on at once as if each is a badge of honor. But dividing your attention is not the best way to get things done.
An eye-catching display can bring traffic to your trade show exhibit – but an engaging and knowledgeable staff can keep them there long enough to have an impact beyond the visual.
But how can you make sure the staff you select is trained adequately? Here are a few key areas you should focus on.
When you’re in town for a trade show, it can be tempting to stay close to McCormick Place. However, Chicago is so easy to get around and has so much to explore that doing so would be a waste. Here are just a few things to do in Chicago when you are in town attending or exhibiting at a show.