28 June 2017

3 Ways a Small Trade Show Booth Can Make a Big Impact



If your company is holding back on exhibiting because of its small budget—think again. There are plenty of ways to make an impact at your next event, even with a small trade show booth. Through exhibit layout, networking, and marketing promotions, you can catapult your brand ahead of the competition without breaking the bank.

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2 May 2017

Nimlok Chicago Wins EXHIBITOR Magazine’s Portable/Modular Award



We are elated to accept EXHIBITOR Magazine’s award for “Best Island Exhibit” in the 600-1,000 square foot category as part of the 2017 Portable/Modular Awards. The exhibit was selected by a panel of ten judges for its quality design and excellent use of a modular system.

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24 October 2016

Do’s and Don’ts of Trade Show Budgeting



Trade show budgeting and planning are not something to take lightly. The process can take several months (if not longer) and requires meticulous detail in preparation. There are plenty of hidden costs associated with exhibiting that can be easily overlooked. These dos and don’ts will help you prepare for the tedious process, ensuring you stay within your budget and minimize any “surprises” along the way.

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22 April 2016

10 Tips to Keep Your Trade Show Exhibit Sustainable



Companies are increasingly taking more initiatives to influence social and environmental change. While sustainable practices often take a lot of effort, the long-term benefits stretch far beyond just reducing your carbon footprint. A recent study by the National Marketing Institute found that consumers are 58% more likely to purchase from a company that is mindful of its impact on the environment. Putting these practices into action at your next trade show exhibit can make a big difference for your brand’s marketability and its bottom line.

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18 December 2015

winning over business with your LinkedIn profile



Win over trade show leads with your LinkedIn

With over 380 million users, LinkedIn is the top social media networking tool among professionals. Furthermore, it’s a great platform for trade show exhibitors to connect with their leads, customers, and business partners. As an exhibitor, you are a representation of your business, so it’s essential that you optimize and polish your LinkedIn profile to reflect your brand. We have a few ways for you to enhance your profile in order to make a good impression on your business connections.

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5 November 2015

Ways Pinterest Can Add to Your Trade Show Exhibit and Brand



Be "pinspired" at your next trade show exhibit

The trade show industry relies heavily on visual perception. Booths, signs, banners, and numerous other exhibit aspects require strong visual messages, so it’s essential to always keep an eye out for sources of inspiration that you can later incorporate in a design. Pinterest is perfect for this exact purpose. We recently started our very own Pinterest to channel our creative drives and we had no trouble finding reasons for every exhibitor to have one as well.

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22 October 2015

the myth of multitasking



Multitasking

As babies, we’re encouraged to master one task at a time. Sitting up, crawling, and then walking. In school, we focus on one subject at a time, devoting our energy to that until it’s time for the next class.

This makes it all the more strange that multitasking has become a source of pride for many adults, who list all the tasks they’re working on at once as if each is a badge of honor. But dividing your attention is not the best way to get things done.

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24 September 2015

exhibit design: virtual reality and the Consumer Electronics Show



technology like Razer's 200 VR headset could add innovation to your exhibit design

The Consumer Electronics Show (CES) is the show that sets the consumer trends in the technology industry. The hottest thing on the trade show floor is almost guaranteed to be the hottest thing on retail shelves.

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21 August 2015

it’s time to start planning for the upcoming IMTS 2016



get your trade show displays ready for IMTS 2016!

Nimlok has designed trade show displays for over 12 exhibiting companies at the past International Manufacturing Technology Show (IMTS), held in September at McCormick Place in Chicago, Illinois.We have earned the experience so you don’t have to. Ready to hit the pavement with your preparation for upcoming IMTS 2016, but not sure where to start? Keep reading for more information to get you started.

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25 June 2015

branding and psychology of color



The power and psychology of color

Recently we have attended a really thought-provoking webinar hosted by the Pantone Color Institute on the power of color and how it related to branding. The first part of their webinar took us through the psychology of color choice and the second part informed how to pick the right imagery for your future campaigns.

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12 June 2015

how to turn your ineffective booth staffers into dynamic sales force



 

Nimlok Staff at Exhibitor Show in Las Vegas.

Nimlok Staff at Exhibitor Show in Las Vegas.

This topic has come about quiet organically. Recently, one of our clients came to Nimlok Chicago looking for effective exhibit design options, but walked away from that initial meeting having discovered that they had much bigger problems than design on their hand. They had sales staff that did not do the design justice.

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29 May 2015

exhibit design: international brand’s first time in the US



Our creative exhibit design for Systemair

For an international company, exhibiting for the first time in a North American trade show presents exciting opportunities — and challenges. The greatest hurdle is adapting to different rules and practices that impact exhibit design; what applies on one continent may not apply on another.

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31 March 2015

10 biggest trade show trends in 2015



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31 March 2015

key takeaways from BrandSmart: keeping your brand relentlessly relevant



As a marketer, you always need to stay on top of current going-ons and trends in marketing. One way to do this is to go to industry conferences. Ones specific conference that is small but gets you up-to-date is Brandsmart hosted by Chicago AMA. This conference offers a full-day schedule of presentations by brands of different caliber and from different industries. This year’s BrandSmart offered a fresh line-up that got me thinking about branding and more specifically about brand relevancy.

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30 October 2014

Graphics 101: Guide to Enhancing Your Trade Show Booth



Graphics 101

Why is having effective graphics important? We can think of a few reasons. The most obvious, if you are planning a trade show, is because your graphics attract attention and generate interest to your booth. It also reinforces your brand and provides a quick definition of who you are.

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