2 November 2017

Nimlok Chicago Exhibit Wins Best of Show at AARC 2017



We are thrilled to announce that one of our trade show exhibits has won “Best of Show – Exhibits 200 sq. ft and Under” at the American Association for Respiratory Care’s (AARC) 2017 International Respiratory Congress. Our client, Aerogen, is the world’s leading manufacturer and distributor of higher-performance aerosol drug delivery technologies.

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28 June 2017

3 Ways a Small Trade Show Booth Can Make a Big Impact



If your company is holding back on exhibiting because of its small budget—think again. There are plenty of ways to make an impact at your next event, even with a small trade show booth. Through exhibit layout, networking, and marketing promotions, you can catapult your brand ahead of the competition without breaking the bank.

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2 May 2017

Nimlok Chicago Wins EXHIBITOR Magazine’s Portable/Modular Award



We are elated to accept EXHIBITOR Magazine’s award for “Best Island Exhibit” in the 600-1,000 square foot category as part of the 2017 Portable/Modular Awards. The exhibit was selected by a panel of ten judges for its quality design and excellent use of a modular system.

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25 April 2017

Engaging Your Audience: Interactive Event Technology



One of the most important assets an exhibitor can have at a trade show is attention. That’s why it’s crucial for brands to provide unique engagement opportunities to impress attendees, interact with their audience, and ultimately, win over their business. Here are four trade show trends that use social media, cutting edge technology, and some creativity to “wow” attendees, leaving memorable impressions that’ll last well after the show. Skip the usual, be extraordinary.

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24 October 2016

Do’s and Don’ts of Trade Show Budgeting



Trade show budgeting and planning are not something to take lightly. The process can take several months (if not longer) and requires meticulous detail in preparation. There are plenty of hidden costs associated with exhibiting that can be easily overlooked. These dos and don’ts will help you prepare for the tedious process, ensuring you stay within your budget and minimize any “surprises” along the way.

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15 June 2016

Is Trade Show Exhibiting Really Worth It?



Trade shows can be draining. From the time spent planning, to the actual cost of the booth, we often see clients become overwhelmed with it all. Is it really worth all the time, money, and effort? We think so—and here’s why.

For all companies, the success of the business depends on the communication it has with its market. Despite the obstacles and costs, trade shows serve as great opportunities for brands to openly interact with prospects, customers, and vendors.

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22 April 2016

10 Tips to Keep Your Trade Show Exhibit Sustainable



Companies are increasingly taking more initiatives to influence social and environmental change. While sustainable practices often take a lot of effort, the long-term benefits stretch far beyond just reducing your carbon footprint. A recent study by the National Marketing Institute found that consumers are 58% more likely to purchase from a company that is mindful of its impact on the environment. Putting these practices into action at your next trade show exhibit can make a big difference for your brand’s marketability and its bottom line.

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12 November 2015

influencing people at your trade show booth: top 5 sales books to consider



Read up on these sales books before heading to your trade show booth

Making a sale is the ultimate goal for trade show exhibitors. Although several aspects like branding, marketing, and a streamlined design all contribute to your end goal, the most important factor comes down to effective selling techniques. We’ve compiled a list of the best influential sales books to help sales professionals (of all levels) brush up on their skills.

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15 October 2015

how to win friends and influence people – at your trade show exhibit



Influencing people at your trade show exhibit

An eye-catching display can bring traffic to your trade show exhibit – but an engaging and knowledgeable staff can keep them there long enough to have an impact beyond the visual.

But how can you make sure the staff you select is trained adequately? Here are a few key areas you should focus on.

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13 July 2015

is a rental exhibit right for your next trade show?



examples of exhibit rentals

Renting vs. owning isn’t just a question for your home. This query can be posed before setting up camp in an exhibit hall too. When trade show planning, exhibit rentals can actually be an upgrade in a lot of ways. Here’s a few of the key benefits to help you decide it’s for you:

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12 June 2015

how to turn your ineffective booth staffers into dynamic sales force



 

Nimlok Staff at Exhibitor Show in Las Vegas.

Nimlok Staff at Exhibitor Show in Las Vegas.

This topic has come about quiet organically. Recently, one of our clients came to Nimlok Chicago looking for effective exhibit design options, but walked away from that initial meeting having discovered that they had much bigger problems than design on their hand. They had sales staff that did not do the design justice.

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29 May 2015

exhibit design: international brand’s first time in the US



Our creative exhibit design for Systemair

For an international company, exhibiting for the first time in a North American trade show presents exciting opportunities — and challenges. The greatest hurdle is adapting to different rules and practices that impact exhibit design; what applies on one continent may not apply on another.

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31 March 2015

10 biggest trade show trends in 2015



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