As a manufacturer of specialty dessert ingredients, ifiGourmet sought to make an impression with its 10x20 trade show exhibit at the International Baking Industry Expo.
The final exhibit design drew inspiration from a boutique bakery setting, incorporating various boutique-style elements such as wicker baskets, cookbooks, and mason jars as part of its décor. A chalkboard wall with colorful art was added to the display, mimicking the menu style of a quaint bakery. Shelving, a branded reception counter, and a fully-stocked pastry case were added to provide ample opportunity for product display and sampling.
The 10x20 exhibit could also be reconfigured into two 10x10 spaces, providing versatility from show to show.