Generating awareness and educating visitors on the Prattco brand was the driving force behind its new trade show display. Its newly debuted products and messaging needed to be placed in central locations while also keeping the space open and free-flowing to attract attendees from all sides of the island exhibit.
Combining form with functionality, Nimlok Chicago designed a trade show exhibit that checked off all of Prattco's boxes. New products were prominently featured on elevated platforms and kiosks that were scattered throughout the space in a gallery-like layout, allowing for ease of movement within the booth. To further the crisp, modern feel of the space, all product displays were underlit with bright LED lighting, which was also integrated into the hanging structure above.