12 November 2015

influencing people at your trade show booth: top 5 sales books to consider

Read up on these sales books before heading to your trade show booth

Making a sale is the ultimate goal for trade show exhibitors. Although several aspects like branding, marketing, and a streamlined design all contribute to your end goal, the most important factor comes down to effective selling techniques. We’ve compiled a list of the best influential sales books to help sales professionals (of all levels) brush up on their skills.

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29 October 2015

The Challenger Customer – the findings will surprise even seasoned sales pros

Increasing sales potential via The Challenger Customer

Recently, our marketing team attended a BMA Chicago event where author Brent Adamson hosted a sales and marketing seminar promoting his new book, “The Challenger Customer” –  a follow up his first book, “The Challenger Sale.” Would you be shocked to find out that personalizing your content to potential leads can actually decrease your chances of making a sale? The research behind Adamson’s work shed a new, refreshing light on purchasing behaviors that’s sure to surprise even the most seasoned sales professionals.

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