25 June 2015

branding and psychology of color



The power and psychology of color

Recently we have attended a really thought-provoking webinar hosted by the Pantone Color Institute on the power of color and how it related to branding. The first part of their webinar took us through the psychology of color choice and the second part informed how to pick the right imagery for your future campaigns.

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12 June 2015

how to turn your ineffective booth staffers into dynamic sales force



 

Nimlok Staff at Exhibitor Show in Las Vegas.

Nimlok Staff at Exhibitor Show in Las Vegas.

This topic has come about quiet organically. Recently, one of our clients came to Nimlok Chicago looking for effective exhibit design options, but walked away from that initial meeting having discovered that they had much bigger problems than design on their hand. They had sales staff that did not do the design justice.

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