Alli & Rose

  • Size: 10x10, 10x20
  • Date: May 2017
  • Tags: custom trade show booth, Sweets and Snacks Expo, Winter Fancy Foods, custom trade show exhibit, inline trade show exhibit


Alli & Rose came to Nimlok Chicago for help with designing and building a new trade show exhibit to display its 'Tropical Fields' line of healthy snacks. The booth needed to be budget-friendly, reconfigurable into different spaces, and most importantly, needed to stand out among the various other exhibitors at the show. The booth also needed to highlight food products by providing ample display space and sampling areas to attract attendees and engage leads.

The finished design featured multiple qualities that would be central to the brand’s event marketing efforts for many shows to come. The 10x20 inline trade show exhibit could be broken down to fit a smaller 10x10 space without sacrificing much product display. A magnetic chalkboard with magnetic graphics was placed in the center of the booth to creatively communicate the Tropical Fields brand’s offerings.

A marble laminate backwall added a clean, sophisticated backdrop for the backlit shelving and custom cabinets below. The exhibit design also called for two island counters at the front to offer both storage and product sampling for trade show attendees as they walked by. Faux moss and other greenery embellished multiple areas of the exhibit to emphasize the brand’s messaging of wholesome, organic ingredients and sourcing.

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