For the Georgia Pinners Conference, Home Depot wanted to invite show attendees into its trade show exhibit with both appealing style and experiential marketing. Keeping brand consistency in mind, Nimlok Chicago designed an exhibit that simulated an open, outdoors space. Visitors could interact with booth staff and decorate their own tile and, using one of Home Depot's tile adhesives, paste it for display on its user-generated DIH, or "Do it Herself," wall. Lush greenery, picnic tables, and fun crafts let attendees step off of the crowded show floor and into an experience crafted just for them.
This trade show exhibit also included a closet for supplies and staff. With raw, durable elements and a warm picnic-style set-up, Home Depot was the talk of the show floor, and were even featured on Atlanta’s NBC affiliate. You can watch the full feature here.