Shaw Contract made a bold statement at BDNY 2024 with a 20 x 20 custom island exhibit that immersed visitors in the artistry and innovation of their new Awaken collection. The booth itself became a canvas, wrapped in large-scale carpet visuals that blurred the boundary between flooring and fine art. Every surface celebrated rich texture, color, and movement, turning the exhibit into a living gallery of design inspiration.

Golden metallic accents and layered lighting created a refined balance of luxury and warmth, while intimate seating alcoves invited guests to step inside and experience hospitality design on a personal level. Circular rugs, arched display walls, and plush benches carried the collection’s organic motifs throughout, creating visual flow and continuity across the entire space.

This carefully curated environment allowed attendees to engage with Shaw Contract’s materials in new ways — not just as products, but as elements of storytelling. The contrast of light and dark, paired with tactile surfaces and dramatic visuals, brought the brand’s hospitality vision to life and left a lasting impression. More than just a booth, the space was a destination — a place to pause, reflect, and be inspired by the artistry of Shaw Contract.