Free Trade Show Guides

Make the most of your next trade show or face-to-face event with articles, guides, and more from Nimlok Chicago.

How to Create a Killer Trade Show Exhibit

In this guide, we explore the steps for planning, preparation, and processes surrounding the design of a custom or custom rental trade show exhibit, from beginning to end.

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Interactive Trade Show Exhibits E-book

This e-book showcases how real Nimlok exhibitors incorporated fun, innovative games, giveaways, demonstrations, and engagement tactics in their trade show exhibits.

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Trade Show Planning Checklist

This guide will help you prepare for a successful exhibiting experience by outlining common “to do” items in the months leading up to and after an event.

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5 Steps to Evaluating Trade Show Value

Do trade shows provide a good value for your brand? This e-book walks you through the process of understanding and analyzing the benefits.

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Trade Show ROI Guide

This playbook will help you score big with your trade show ROI by providing you with concise, real-world steps you can take to improve return at your next face-to-face event.

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Trade Show Budget Tool

Our trade show budgeting worksheet outlines the typical expenses associated with show participation, providing transparency in costs as well as guidance to accurately measuring ROI.

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Trade Show Ideas E-book

In this e-book, you’ll read 20+ exhibiting success stories from past Nimlok clients that combine creative event marketing strategies with impeccable exhibit design.

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Island Exhibit Guide

This Island Exhibit Guide explores four of the most common island trade show booth layouts to help you select the best and most effective floor plan for your brand.

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Beginner To Winner E-Book

From budgeting and designing your exhibit, to managing and growing your program and beyond, this five-step plan will take your exhibiting program to the next level.

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Smart Marketer's Guide

Learn how to develop objectives, craft marketing plans, and implement campaigns to draw attention to your brand both on and off the show floor.

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Event Social Media Guide

This guide walks through best practices for social media marketing in the trade show and events world, providing insights for making a strong social impact on the show floor.

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