Nimlok knew we had to go big for the Aspire Bakeries booth during the Tim Hortons 60th Anniversary Convention! This custom rental 50 x 50 exhibit was designed to make a splash while showcasing the global capabilities Aspire offers throughout the Tim Hortons franchises. The overall theme for this bi-annual event was “Celebrate.” Nimlok embraced this theme, incorporating a retro and dream motif while highlighting a portion of Aspire’s portfolio items, creating memorable experiences, and providing a unique way to raise funds in honor of the Tim Hortons Children Foundation’s 50-year celebration.

The booth was anchored by two larger-than-life Timbit donut boxes, which allowed for a unique sampling experience in a retro-themed donut box and a future dream box space. Within the retro space, Nimlok created a series of sampling spots, lounge areas, and a unique gumball machine that dispensed fun retro giveaways. The dream space encouraged visitors to have fun, dream big, and be silly. Beyond the samples, a series of 3D-lit clouds provided a creative backdrop for a 360 photo booth in the clouds. The area was filled with props ranging from dream themes to oversized bakery items, creating an engaging environment.

At the center rear of the exhibit, we designed two more unique spaces. The centerpiece was a “create your own” area, where guests could grab a donut, cookie, or muffin and decorate their own creations to take home. This space was backed by large, custom-rounded arches, enhancing the playful design while supporting Aspire’s branding.

The final space of the booth was a true highlight, encompassing visual stimulation, popping sounds, and lots of smiles and laughter, all while achieving a historic fundraising goal of raising $50,000 for the Tim Hortons Children Camp Foundation. This 10-foot diameter inflatable igloo featured custom printed logo balloons filled with charity donation amounts. Guests entered the one-of-a-kind igloo to play among the floating balloons, selecting one to “pop” and reveal their donation contribution. A large screen flanked the area, tracking all donation goals!

We were honored to design such a fun and interactive space as part of such a great organization!