• Size: 20x20
  • Date: April 2018
  • Tags: trade show display, trade show exhibit, custom modular, experiential marketing


First-time client, Alight, was in search of a new event partner that would help plan and execute its experiential marketing tactics, while also providing a well-designed trade show exhibit. After rebranding its old image, the brand needed to attract attention from both young professionals and seasoned professionals who were already well-established in their careers. Alight also wanted its new display to be a modular 20x30 design that could shrink to 20x20 for various shows.

Nimlok Chicago designed a trade show display that met all of Alight’s needs: clear brand recognition, innovative experiences, and an environment that made visitors want to return. Oversized light boxes, video screens, and the sounds of a life-sized Simon game drew in attendees from all directions, while bright candy dispensers offered incentives to anyone with a sweet tooth. Alight’s booth was more experience and less dry presentation, fulfilling all their needs and creating memories for potential customers.

Contact Us

111 rawls road, des plaines, il 60018
(847) 647-7555
Client Login

Designed by Nimlok Chicago