Alight

| CUSTOM EXHIBIT |
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Highlights

Client

Alight

BOOTH SIZE

20 x 20 Island

EVENT

HBL Conference

EXHIBIT TYPE

Custom

Color Palette

About Project

First-time client, Alight, was in search of a new event partner that would help plan and execute its experiential marketing tactics, while also providing a well-designed trade show exhibit. After rebranding its old image, the brand needed to attract attention from both young professionals and seasoned professionals who were already well-established in their careers. Alight also wanted its new display to be a modular 20 x 30 design that could shrink to 20 x 20 for various shows.

Nimlok Chicago designed a trade show display that met all of Alight’s needs: clear brand recognition, innovative experiences, and an environment that made visitors want to return. Oversized light boxes, video screens, and the sounds of a life-sized Simon game drew in attendees from all directions, while bright candy dispensers offered incentives to anyone with a sweet tooth. Alight’s booth was more experience and less dry presentation, fulfilling all their needs and creating memories for potential customers.

Alight_Line Drawing

It's all in the details.

LEFT: Interactive Simon Says game that drew customers to the booth and ranked the high scores to beat!

RIGHT: Bright candy dispensers with question and ranking display to further engage attendees.

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Start Your Project With Nimlok Chicago

At Nimlok Chicago, we go beyond just being a typical vendor. We see ourselves as a partner in your brand’s success. Everyone says it—but we live it, and we’ve spent the last 50 years perfecting our craft.