French Company, Quantum Surgical partnered with Nimlok Chicago to help execute their introduction to the US market at RSNA 2021 while still in the middle of a pandemic. Through navigation and education, Nimlok cultivated a brand identification for live events that works both in the states and internationally. Creating a simple approach while allowing the impressive robotic technology to take the limelight.
Nimlok Chicago’s design strategy for Quantum Surgical was a customized turn-key solution that created a lasting impression on the audience.
This 20x40 modular/light-weight exhibit included a custom open concept fabric structure and inset color coded flooring that grab attention and drew in visitors to see the star of their show – Epione (Artificial Intelligence Robotic Surgeon).
The combination of simple and impact focused brand colors starts with an over-sized eye-catching hanging sign and continues throughout the space with the use of gathering stations, live demo’s spaces, a coffee bar and more.
With a lot of education, great design, a fantastic team and a splash of orange, Quantum Surgical is now a viable competitor in the U.S. market. Quantum and Nimlok Chicago are in progress of creating a larger integrated national/regional program for 2022 and years to come.