Serrala entrusted Nimlok Chicago to design two cohesive booths for conferences earlier this year. The 20 x 20 design was for the SAP Insider show and the 10 x 20 design was for the APP2P show. The design was created so that properties from the smaller booth, such as the countertop extrusions, could seamlessly integrate in the larger booth, allowing multiple layouts and options with one design. Both booths featured unique lighting and counter tops that were custom color matched to the Serrala brand.