WTI brought the WOW factor to IAAPA Expo in 2021. Pioneers in the aquatics industry,
WTI went big with this 40x40 Custom Exhibit with a high-impact wave like backwall that
included a large 10x10 wide, eye-catching LED screen that highlighted from afar the
creative portfolio work of WTI.
Looking for an exhibit house, WTI partnered with Nimlok Chicago to help them stand
out and make a splash among the noise at the IAAPA conference! Nimlok created an
open and unique design complete with a mix of media, from box and backlit panels to
bold graphic columns and oversized fabric structure graphics, the space was anchored
with a central sip & lounge space for creative discussions.
Enhancements and impact was key for our design team by taking some of WTI’s existing
pieces and building upon them to create the state of the art look they needed. The
creative focus starts up top, at 23’ in the air, with a large and bold color block hanging
sign. Then, mid-tier, capturing sightlines with a high intensity 10’ LED video wall. Tying
this all together was a custom-made curved counter that did double duty by converting
to a bar for afterhours receptions, complete with a glass front mini fridge.
Within this noisy show of roller coasters, water features and more, WTI’s space was
consistently filled with smiles and laughter, and a lot of networking. We couldn’t be
happier!