• Size: 40x40
• DATE: November 2021
• TAGS: TRADE SHOW DISPLAY, TRADE SHOW EXHIBIT, CUSTOM TRADE SHOW EXHIBIT, CUSTOM TRADE SHOW DISPLAY, EXPERIENTIAL MARKETING

Description:

WTI brought the WOW factor to IAAPA Expo in 2021. Pioneers in the aquatics industry, WTI went big with this 40x40 Custom Exhibit with a high-impact wave like backwall that included a large 10x10 wide, eye-catching LED screen that highlighted from afar the creative portfolio work of WTI.

Looking for an exhibit house, WTI partnered with Nimlok Chicago to help them stand out and make a splash among the noise at the IAAPA conference! Nimlok created an open and unique design complete with a mix of media, from box and backlit panels to bold graphic columns and oversized fabric structure graphics, the space was anchored with a central sip & lounge space for creative discussions.

Enhancements and impact was key for our design team by taking some of WTI’s existing pieces and building upon them to create the state of the art look they needed. The creative focus starts up top, at 23’ in the air, with a large and bold color block hanging sign. Then, mid-tier, capturing sightlines with a high intensity 10’ LED video wall. Tying this all together was a custom-made curved counter that did double duty by converting to a bar for afterhours receptions, complete with a glass front mini fridge.

Within this noisy show of roller coasters, water features and more, WTI’s space was consistently filled with smiles and laughter, and a lot of networking. We couldn’t be happier!