Serrala’s main objective in a new booth design was to reuse some of their existing structures, while showcasing their updated branding and assets. We repurposed their previously dark tower structures and re-laminated all extrusions to give the booth a brighter feel. New graphics were printed to showcase their refreshed branding, and an outdoorsy theme was carried throughout the booth with live plants, a moss wall, and wood elements. This project is a perfect example that making small adjustments to existing structures can really achieve a completely different look and feel!