Travel Wisconsin made an unforgettable impact at IPW 2025 with a sprawling 40 x 60 custom island exhibit that celebrated the beauty and adventure of the state. A striking wood-framed entry arch welcomed visitors into the space, immediately setting the tone for an immersive journey. Expansive lightbox graphics featuring iconic Wisconsin landscapes—from scenic shorelines to rugged bluffs—surrounded the booth, creating a sense of place and transporting attendees straight into the heart of the destination.

The exhibit design paired natural textures with bold branding, blending warm wood tones, vibrant photography, and modern architectural lines to capture Wisconsin’s unique balance of nature and culture. Multiple seating areas encouraged casual conversation, while a central reception counter provided a welcoming touchpoint for guests to connect with representatives and learn more about travel opportunities across the state.

More than just an exhibit, the booth functioned as an experiential gateway—inviting global travelers, tour operators, and media to see Wisconsin as a world-class destination. By blending storytelling, scale, and design, Nimlok Chicago helped Travel Wisconsin stand out at IPW and inspire visitors to discover all that the state has to offer.