28 June 2017

3 Ways a Small Trade Show Booth Can Make a Big Impact




If your company is holding back on exhibiting because of its small budget—think again. There are plenty of ways to make an impact at your next event, even with a small trade show booth. Through exhibit layout, networking, and marketing promotions, you can catapult your brand ahead of the competition without breaking the bank.

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2 May 2017

Nimlok Chicago Wins EXHIBITOR Magazine’s Portable/Modular Award




We are elated to accept EXHIBITOR Magazine’s award for “Best Island Exhibit” in the 600-1,000 square foot category as part of the 2017 Portable/Modular Awards. The exhibit was selected by a panel of ten judges for its quality design and excellent use of a modular system.

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25 April 2017

Engaging Your Audience: Interactive Event Technology




One of the most important assets an exhibitor can have at a trade show is attention. That’s why it’s crucial for brands to provide unique engagement opportunities to impress attendees, interact with their audience, and ultimately, win over their business. Here are four trade show trends that use social media, cutting edge technology, and some creativity to “wow” attendees, leaving memorable impressions that’ll last well after the show. Skip the usual, be extraordinary.

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2 February 2017

Nimlok Chicago named one of 2016’s 101 Best and Brightest Companies to Work for in the Nation




We are thrilled to announce that for the first time ever, we have been recognized as one of the 101 Best and Brightest Companies to Work for in the Nation. The award recognizes similarly sized companies that are advancing in their fields and have a steadfast commitment to enriching the workplace environment for their employees. We have also been recognized locally as the Best and Brightest in the Chicago-land area for two consecutive years in 2015 and 2016.

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24 October 2016

Do’s and Don’ts of Trade Show Budgeting




Trade show budgeting and planning are not something to take lightly. The process can take several months (if not longer) and requires meticulous detail in preparation. There are plenty of hidden costs associated with exhibiting that can be easily overlooked. These dos and don’ts will help you prepare for the tedious process, ensuring you stay within your budget and minimize any “surprises” along the way.

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15 June 2016

Is Trade Show Exhibiting Really Worth It?




Trade shows can be draining. From the time spent planning, to the actual cost of the booth, we often see clients become overwhelmed with it all. Is it really worth all the time, money, and effort? We think so—and here’s why.

For all companies, the success of the business depends on the communication it has with its market. Despite the obstacles and costs, trade shows serve as great opportunities for brands to openly interact with prospects, customers, and vendors.

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22 April 2016

10 Tips to Keep Your Trade Show Exhibit Sustainable




Companies are increasingly taking more initiatives to influence social and environmental change. While sustainable practices often take a lot of effort, the long-term benefits stretch far beyond just reducing your carbon footprint. A recent study by the National Marketing Institute found that consumers are 58% more likely to purchase from a company that is mindful of its impact on the environment. Putting these practices into action at your next trade show exhibit can make a big difference for your brand’s marketability and its bottom line.

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23 February 2016

Nimlok Chicago Gives Back: The Harbour




Growing up in even a normal environment can be full of challenges. But life can be even more hectic for youth that struggle to have even their basic needs met. Threatened with homelessness and hunger, they have little places to turn. Fortunately, organizations like The Harbour exist to help these struggling teens get back on their feet. Operating in the north and northwest suburbs of Chicago, the organization provides emergency housing and supportive services to homeless youth ages 12-21.

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28 January 2016

Takeaways from CES 2016 and What They Mean for the Trade Show Industry




The Consumer Electronics Show is one of the biggest events when it comes to revealing cutting edge technology. We look forward to getting a sneak peek at the awe-inspiring innovations every year, and this year’s show certainly didn’t disappoint. As trade show professionals, we thought we’d recap some of the CES tech that will have the biggest influence on modern marketing and the trade show industry.

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15 January 2016

2016 Visual Trends to Incorporate in Your Trade Show Display




2016 trends to incorporate in your trade show display

The new year has just begun and we’re already seeing an influx of fresh design trends that’ll shape the way both brands and consumers perceive and connect with one another. These top 5 trends will be central to 2016—and we’ve got ways to bring them into your brand’s space.

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7 January 2016

preparing for a trade show with Nimlok Chicago (video)




Our very own Joe Guerrero shares his insight on preparing for a trade show using three easy steps: budget, goals/expectations, and design.

Not sure which trade show you want to exhibit at yet? Use Nimlok’s handy trade show directory to search for a list of upcoming shows for your industry.

18 December 2015

winning over business with your LinkedIn profile




Win over trade show leads with your LinkedIn

With over 380 million users, LinkedIn is the top social media networking tool among professionals. Furthermore, it’s a great platform for trade show exhibitors to connect with their leads, customers, and business partners. As an exhibitor, you are a representation of your business, so it’s essential that you optimize and polish your LinkedIn profile to reflect your brand. We have a few ways for you to enhance your profile in order to make a good impression on your business connections.

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4 December 2015

office interior design and the success of your business




Your office interior design may make or break your business

The corporate environment is often an overlooked detail when shaping the success of a business. However, there are many reasons why organizations should take their office interior design into consideration when planning for growth and success. Here are a few ways that your business can benefit from a thoughtful design.

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12 November 2015

influencing people at your trade show booth: top 5 sales books to consider




Read up on these sales books before heading to your trade show booth

Making a sale is the ultimate goal for trade show exhibitors. Although several aspects like branding, marketing, and a streamlined design all contribute to your end goal, the most important factor comes down to effective selling techniques. We’ve compiled a list of the best influential sales books to help sales professionals (of all levels) brush up on their skills.

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5 November 2015

Ways Pinterest Can Add to Your Trade Show Exhibit and Brand




Be "pinspired" at your next trade show exhibit

The trade show industry relies heavily on visual perception. Booths, signs, banners, and numerous other exhibit aspects require strong visual messages, so it’s essential to always keep an eye out for sources of inspiration that you can later incorporate in a design. Pinterest is perfect for this exact purpose. We recently started our very own Pinterest to channel our creative drives and we had no trouble finding reasons for every exhibitor to have one as well.

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29 October 2015

The Challenger Customer – the findings will surprise even seasoned sales pros




Increasing sales potential via The Challenger Customer

Recently, our marketing team attended a BMA Chicago event where author Brent Adamson hosted a sales and marketing seminar promoting his new book, “The Challenger Customer” –  a follow up his first book, “The Challenger Sale.” Would you be shocked to find out that personalizing your content to potential leads can actually decrease your chances of making a sale? The research behind Adamson’s work shed a new, refreshing light on purchasing behaviors that’s sure to surprise even the most seasoned sales professionals.

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22 October 2015

the myth of multitasking




Multitasking

As babies, we’re encouraged to master one task at a time. Sitting up, crawling, and then walking. In school, we focus on one subject at a time, devoting our energy to that until it’s time for the next class.

This makes it all the more strange that multitasking has become a source of pride for many adults, who list all the tasks they’re working on at once as if each is a badge of honor. But dividing your attention is not the best way to get things done.

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15 October 2015

how to win friends and influence people – at your trade show exhibit




Influencing people at your trade show exhibit

An eye-catching display can bring traffic to your trade show exhibit – but an engaging and knowledgeable staff can keep them there long enough to have an impact beyond the visual.

But how can you make sure the staff you select is trained adequately? Here are a few key areas you should focus on.

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8 October 2015

best things to do in Chicago




Chicago_Arch_Tour

When you’re in town for a trade show, it can be tempting to stay close to McCormick Place. However, Chicago is so easy to get around and has so much to explore that doing so would be a waste. Here are just a few things to do in Chicago when you are in town attending or exhibiting at a show.

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1 October 2015

the best places to eat and drink in Chicago




Chicago Skyline

Chicago is known for its incredible variety of amazing restaurants and bars. Although the city is famous for its pizza, there’s so much more than that to indulge in (though you should). When you’re in town for a trade show, be sure to take a break from exhibiting to check out what the city has to offer.

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24 September 2015

exhibit design: virtual reality and the Consumer Electronics Show




technology like Razer's 200 VR headset could add innovation to your exhibit design

The Consumer Electronics Show (CES) is the show that sets the consumer trends in the technology industry. The hottest thing on the trade show floor is almost guaranteed to be the hottest thing on retail shelves.

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21 August 2015

it’s time to start planning for the upcoming IMTS 2016




get your trade show displays ready for IMTS 2016!

Nimlok has designed trade show displays for over 12 exhibiting companies at the past International Manufacturing Technology Show (IMTS), held in September at McCormick Place in Chicago, Illinois.We have earned the experience so you don’t have to. Ready to hit the pavement with your preparation for upcoming IMTS 2016, but not sure where to start? Keep reading for more information to get you started.

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13 July 2015

motion matters: how your exhibit design can “move” your audience




LIGANOVA at Euroshop 2014 from LIGANOVA on Vimeo.

Motion attracts, motion startles, and perhaps most importantly, motion appeals. When it comes to impactful exhibit design, an element that moves in a meaningful way will attract positive attention to your booth. Here are some tips for creating appropriate and attention-grabbing custom trade show displays.

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13 July 2015

is a rental exhibit right for your next trade show?




examples of exhibit rentals

Renting vs. owning isn’t just a question for your home. This query can be posed before setting up camp in an exhibit hall too. When trade show planning, exhibit rentals can actually be an upgrade in a lot of ways. Here’s a few of the key benefits to help you decide it’s for you:

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25 June 2015

branding and psychology of color




The power and psychology of color

Recently we have attended a really thought-provoking webinar hosted by the Pantone Color Institute on the power of color and how it related to branding. The first part of their webinar took us through the psychology of color choice and the second part informed how to pick the right imagery for your future campaigns.

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12 June 2015

how to turn your ineffective booth staffers into dynamic sales force




 

Nimlok Staff at Exhibitor Show in Las Vegas.

Nimlok Staff at Exhibitor Show in Las Vegas.

This topic has come about quiet organically. Recently, one of our clients came to Nimlok Chicago looking for effective exhibit design options, but walked away from that initial meeting having discovered that they had much bigger problems than design on their hand. They had sales staff that did not do the design justice.

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29 May 2015

exhibit design: international brand’s first time in the US




Our creative exhibit design for Systemair

For an international company, exhibiting for the first time in a North American trade show presents exciting opportunities — and challenges. The greatest hurdle is adapting to different rules and practices that impact exhibit design; what applies on one continent may not apply on another.

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11 May 2015

client reviews – Kevin at Summit Industries




We spoke with Kevin Lucas at Summit Industries on what he thought about working with Nimlok Chicago To sum up what he said in three words: Creativity. Ease. People. We first asked how Summit narrowed down their choices and chose to work with Nimlok Chicago. We were also curious how the experience was working with us day-to-day. Lastly, we asked what else makes Nimlok Chicago so great.

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15 April 2015

hello from peter crouch




Introduction video to Nimlok’s monthly newsletter covering marketing, design, architecture, technology and trends. All you have to do to become an expert exhibitor, marketer, and creative leader is read.

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31 March 2015

10 biggest trade show trends in 2015




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