Motion attracts, motion startles, and perhaps most importantly, motion appeals. When it comes to impactful exhibit design, an element that moves in a meaningful way will attract positive attention to your booth. Here are some tips for creating appropriate and attention-grabbing custom trade show displays.
Renting vs. owning isn’t just a question for your home. This query can be posed before setting up camp in an exhibit hall too. When trade show planning, exhibit rentals can actually be an upgrade in a lot of ways. Here’s a few of the key benefits to help you decide it’s for you:
Recently we have attended a really thought-provoking webinar hosted by the Pantone Color Institute on the power of color and how it related to branding. The first part of their webinar took us through the psychology of color choice and the second part informed how to pick the right imagery for your future campaigns.
This topic has come about quiet organically. Recently, one of our clients came to Nimlok Chicago looking for effective exhibit design options, but walked away from that initial meeting having discovered that they had much bigger problems than design on their hand. They had sales staff that did not do the design justice.
For an international company, exhibiting for the first time in a North American trade show presents exciting opportunities — and challenges. The greatest hurdle is adapting to different rules and practices that impact exhibit design; what applies on one continent may not apply on another.
We spoke with Kevin Lucas at Summit Industries on what he thought about working with Nimlok Chicago To sum up what he said in three words: Creativity. Ease. People. We first asked how Summit narrowed down their choices and chose to work with Nimlok Chicago. We were also curious how the experience was working with us day-to-day. Lastly, we asked what else makes Nimlok Chicago so great.
Introduction video to Nimlok’s monthly newsletter covering marketing, design, architecture, technology and trends. All you have to do to become an expert exhibitor, marketer, and creative leader is read.
Design trends. Technology innovations. Engagement strategies. Put the best of them together, and you have the ingredients for making a lasting impression on your audience. Since we’ve been simplifying trade show success since 1970, we’ve found the year’s biggest trends and put them together in one little blog post. All you have to do to become an expert exhibitor, marketer, and creative leader?
As a marketer, you always need to stay on top of current going-ons and trends in marketing. One way to do this is to go to industry conferences. Ones specific conference that is small but gets you up-to-date is Brandsmart hosted by Chicago AMA. This conference offers a full-day schedule of presentations by brands of different caliber and from different industries. This year’s BrandSmart offered a fresh line-up that got me thinking about branding and more specifically about brand relevancy.
Why is having effective graphics important? We can think of a few reasons. The most obvious, if you are planning a trade show, is because your graphics attract attention and generate interest to your booth. It also reinforces your brand and provides a quick definition of who you are.
Nimlok Chicago is one part creative agency, one part cutting-edge manufacturer. That combination enables us to unlock the full potential of brands — by both designing and building exhibits and environments for trade show programs, special events, and branded office build outs. www.nimlok.com