13 July 2015

motion matters: how your exhibit design can “move” your audience




LIGANOVA at Euroshop 2014 from LIGANOVA on Vimeo.

Motion attracts, motion startles, and perhaps most importantly, motion appeals. When it comes to impactful exhibit design, an element that moves in a meaningful way will attract positive attention to your booth. Here are some tips for creating appropriate and attention-grabbing custom trade show displays.

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13 July 2015

is a rental exhibit right for your next trade show?




examples of exhibit rentals

Renting vs. owning isn’t just a question for your home. This query can be posed before setting up camp in an exhibit hall too. When trade show planning, exhibit rentals can actually be an upgrade in a lot of ways. Here’s a few of the key benefits to help you decide it’s for you:

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25 June 2015

branding and psychology of color




The power and psychology of color

Recently we have attended a really thought-provoking webinar hosted by the Pantone Color Institute on the power of color and how it related to branding. The first part of their webinar took us through the psychology of color choice and the second part informed how to pick the right imagery for your future campaigns.

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12 June 2015

how to turn your ineffective booth staffers into dynamic sales force




 

Nimlok Staff at Exhibitor Show in Las Vegas.

Nimlok Staff at Exhibitor Show in Las Vegas.

This topic has come about quiet organically. Recently, one of our clients came to Nimlok Chicago looking for effective exhibit design options, but walked away from that initial meeting having discovered that they had much bigger problems than design on their hand. They had sales staff that did not do the design justice.

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29 May 2015

exhibit design: international brand’s first time in the US




Our creative exhibit design for Systemair

For an international company, exhibiting for the first time in a North American trade show presents exciting opportunities — and challenges. The greatest hurdle is adapting to different rules and practices that impact exhibit design; what applies on one continent may not apply on another.

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11 May 2015

client reviews – Kevin at Summit Industries




We spoke with Kevin Lucas at Summit Industries on what he thought about working with Nimlok Chicago To sum up what he said in three words: Creativity. Ease. People. We first asked how Summit narrowed down their choices and chose to work with Nimlok Chicago. We were also curious how the experience was working with us day-to-day. Lastly, we asked what else makes Nimlok Chicago so great.

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15 April 2015

hello from peter crouch




Introduction video to Nimlok’s monthly newsletter covering marketing, design, architecture, technology and trends. All you have to do to become an expert exhibitor, marketer, and creative leader is read.

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31 March 2015

10 biggest trade show trends in 2015




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31 March 2015

key takeaways from BrandSmart: keeping your brand relentlessly relevant




As a marketer, you always need to stay on top of current going-ons and trends in marketing. One way to do this is to go to industry conferences. Ones specific conference that is small but gets you up-to-date is Brandsmart hosted by Chicago AMA. This conference offers a full-day schedule of presentations by brands of different caliber and from different industries. This year’s BrandSmart offered a fresh line-up that got me thinking about branding and more specifically about brand relevancy.

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30 October 2014

Graphics 101: Guide to Enhancing Your Trade Show Booth




Graphics 101

Why is having effective graphics important? We can think of a few reasons. The most obvious, if you are planning a trade show, is because your graphics attract attention and generate interest to your booth. It also reinforces your brand and provides a quick definition of who you are.

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