24 February 2021

How do you pivot a real-world event to a world-class virtual one?

The show must go on. As more trade shows, conferences, and events are going virtual, your face-to-face marketing does not have to be on hold.


Organizations that host trade shows have had to scramble to adapt. Some have cancelled. Most have switched quickly to virtual environments, leaving marketers to figure out how to deliver an experience as authentic, personal, and engaging as possible – 100% online.

Building leads, interacting with contacts from the industry and increasing ROI is a top priority for Summit Industries, LLC and Nimlok Chicago was the “partner that could not only see our vision, but also help mold that vision into something that was professional and made a statement”. Kevin Lucas, Regional Sales Manager, Summit Industries LLC.

Summit Industries is a leading supplier and manufacturer of x-ray and imaging equipment distributed through an elite long-standing network of dealers.  Summit has been our client since 2013.  They will admit that they have always struggled with little to no marketing internally but knew exhibiting at RSNA was always important.  With limited budget constraints, stretching the dollar was never so relevant so Nimlok built rental structures around their equipment to help their sales team tell their story onsite to dealers.

When the pandemic hit March 2020, no one expected to have RSNA scheduled in November to be anything but a face-to-face tradeshow so when it turned virtual it was more than disappointing.  Considering this was Summit’s annual time to showcase their products, reinforce relationships and start new it was a devastating blow to them.  Live events account for a significant part of any companies marketing budget because they are effective.

Maria Valdovinos, Senior Account Executive at Nimlok Chicago, spoke with Kevin of Summit Industries very early on about a virtual sales/marketing tool that provided unique 3-d immersion experiences that were 100% customizable.  So, when RSNA turned virtual, it was time to take a deeper look.  Standing out as an exhibitor on a virtual platform was important but being able to have a tool that sales could use for presentations and live on their website convinced Summit’s chief officers to move forward.

Kevin asked, “Will the booth look just as good as at RSNA?” and Maria answered, “It will look better!”


With only 6 weeks, Maria and the Nimlok Chicago team jumped into designing the space, incorporating Summit’s products, redeveloped PDF’s, designed graphics, coded, and managed their profile on RSNA’s virtual platform. 

“Our initial challenge was getting noticed, and trust me, we are getting noticed now!” Kevin Lucas


Working with Nimlok Chicago at various tradeshows and more recently in the virtual world (Virtual trade show), has put Summit on the map as a real player in their industry. Their customers are taking notice as well as their competitors.

“We had a vision, Nimlok made it come to life. We had lots of input, never in the dark on anything. That is a true partnership! And we requested a lot of changes and not once did Nimlok ever tell us no. They worked with us, over and over again. Nimlok helped us stay on course. Giving us a detailed timeline so we would always be on course. And when our tradeshow upped the timeline, Nimlok kicked it into high gear and still made it happen. Bigger and better than ever. Our business is a B2B model, and our distributors have praised our new virtual display, citing that it was one of the best they saw this year at RSNA2020, which really speaks volumes, because we play with some of the biggest companies in our industry. Our management team was floored by the finished product. Stunned at how AWESOME it turned out. Exceeded everyone’s expectations.” Kevin Lucas, Regional Sales Manager, Summit Industries LLC.


Being a part of Summit’s growth has been tremendously exciting and Nimlok Chicago cannot wait to see what their future holds!

From creation, to training, booth support and more, Nimlok Chicago knows what it takes to succeed in the virtual world.  Our highly interactive virtual exhibit spaces are completely customizable and can give a similar look and feel to a physical exhibit.  Do not wait, call for a consultation today or learn more on our website at https://www.nimlok-chicago.com/virtual-exhibit-program/

6 April 2020

Outdoor Signs & Banners

Let your customers know you are still open for business! Here are a few ways to use Nimlok Chicago’s outdoor signs & banners for your business:

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28 June 2017

3 Ways a Small Trade Show Booth Can Make a Big Impact

If your company is holding back on exhibiting because of its small budget—think again. There are plenty of ways to make an impact at your next event, even with a small trade show booth. Through exhibit layout, networking, and marketing promotions, you can catapult your brand ahead of the competition without breaking the bank.

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2 May 2017

Nimlok Chicago Wins EXHIBITOR Magazine’s Portable/Modular Award

We are elated to accept EXHIBITOR Magazine’s award for “Best Island Exhibit” in the 600-1,000 square foot category as part of the 2017 Portable/Modular Awards. The exhibit was selected by a panel of ten judges for its quality design and excellent use of a modular system.

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24 October 2016

Do’s and Don’ts of Trade Show Budgeting

Trade show budgeting and planning are not something to take lightly. The process can take several months (if not longer) and requires meticulous detail in preparation. There are plenty of hidden costs associated with exhibiting that can be easily overlooked. These dos and don’ts will help you prepare for the tedious process, ensuring you stay within your budget and minimize any “surprises” along the way.

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22 April 2016

10 Tips to Keep Your Trade Show Exhibit Sustainable

Companies are increasingly taking more initiatives to influence social and environmental change. While sustainable practices often take a lot of effort, the long-term benefits stretch far beyond just reducing your carbon footprint. A recent study by the National Marketing Institute found that consumers are 58% more likely to purchase from a company that is mindful of its impact on the environment. Putting these practices into action at your next trade show exhibit can make a big difference for your brand’s marketability and its bottom line.

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15 January 2016

2016 Visual Trends to Incorporate in Your Trade Show Display

2016 trends to incorporate in your trade show display

The new year has just begun and we’re already seeing an influx of fresh design trends that’ll shape the way both brands and consumers perceive and connect with one another. These top 5 trends will be central to 2016—and we’ve got ways to bring them into your brand’s space.

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18 December 2015

winning over business with your LinkedIn profile

Win over trade show leads with your LinkedIn

With over 380 million users, LinkedIn is the top social media networking tool among professionals. Furthermore, it’s a great platform for trade show exhibitors to connect with their leads, customers, and business partners. As an exhibitor, you are a representation of your business, so it’s essential that you optimize and polish your LinkedIn profile to reflect your brand. We have a few ways for you to enhance your profile in order to make a good impression on your business connections.

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5 November 2015

Ways Pinterest Can Add to Your Trade Show Exhibit and Brand

Be "pinspired" at your next trade show exhibit

The trade show industry relies heavily on visual perception. Booths, signs, banners, and numerous other exhibit aspects require strong visual messages, so it’s essential to always keep an eye out for sources of inspiration that you can later incorporate in a design. Pinterest is perfect for this exact purpose. We recently started our very own Pinterest to channel our creative drives and we had no trouble finding reasons for every exhibitor to have one as well.

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22 October 2015

the myth of multitasking


As babies, we’re encouraged to master one task at a time. Sitting up, crawling, and then walking. In school, we focus on one subject at a time, devoting our energy to that until it’s time for the next class.

This makes it all the more strange that multitasking has become a source of pride for many adults, who list all the tasks they’re working on at once as if each is a badge of honor. But dividing your attention is not the best way to get things done.

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24 September 2015

exhibit design: virtual reality and the Consumer Electronics Show

technology like Razer's 200 VR headset could add innovation to your exhibit design

The Consumer Electronics Show (CES) is the show that sets the consumer trends in the technology industry. The hottest thing on the trade show floor is almost guaranteed to be the hottest thing on retail shelves.

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21 August 2015

it’s time to start planning for the upcoming IMTS 2016

get your trade show displays ready for IMTS 2016!

Nimlok has designed trade show displays for over 12 exhibiting companies at the past International Manufacturing Technology Show (IMTS), held in September at McCormick Place in Chicago, Illinois.We have earned the experience so you don’t have to. Ready to hit the pavement with your preparation for upcoming IMTS 2016, but not sure where to start? Keep reading for more information to get you started.

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25 June 2015

branding and psychology of color

The power and psychology of color

Recently we have attended a really thought-provoking webinar hosted by the Pantone Color Institute on the power of color and how it related to branding. The first part of their webinar took us through the psychology of color choice and the second part informed how to pick the right imagery for your future campaigns.

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12 June 2015

how to turn your ineffective booth staffers into dynamic sales force


Nimlok Staff at Exhibitor Show in Las Vegas.

Nimlok Staff at Exhibitor Show in Las Vegas.

This topic has come about quiet organically. Recently, one of our clients came to Nimlok Chicago looking for effective exhibit design options, but walked away from that initial meeting having discovered that they had much bigger problems than design on their hand. They had sales staff that did not do the design justice.

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29 May 2015

exhibit design: international brand’s first time in the US

Our creative exhibit design for Systemair

For an international company, exhibiting for the first time in a North American trade show presents exciting opportunities — and challenges. The greatest hurdle is adapting to different rules and practices that impact exhibit design; what applies on one continent may not apply on another.

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31 March 2015

10 biggest trade show trends in 2015

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31 March 2015

key takeaways from BrandSmart: keeping your brand relentlessly relevant

As a marketer, you always need to stay on top of current going-ons and trends in marketing. One way to do this is to go to industry conferences. Ones specific conference that is small but gets you up-to-date is Brandsmart hosted by Chicago AMA. This conference offers a full-day schedule of presentations by brands of different caliber and from different industries. This year’s BrandSmart offered a fresh line-up that got me thinking about branding and more specifically about brand relevancy.

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30 October 2014

Graphics 101: Guide to Enhancing Your Trade Show Booth

Graphics 101

Why is having effective graphics important? We can think of a few reasons. The most obvious, if you are planning a trade show, is because your graphics attract attention and generate interest to your booth. It also reinforces your brand and provides a quick definition of who you are.

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