22 August 2018

How to Create Social Media Buzz at Your Trade Show Booth




“Buzz.” It makes attendees visit your trade show booth, but how do you even get it in the first place? These three simple steps can help garner attention and get attendees talking about your brand well before your show even begins.

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25 April 2017

Engaging Your Audience: Interactive Event Technology




One of the most important assets an exhibitor can have at a trade show is attention. That’s why it’s crucial for brands to provide unique engagement opportunities to impress attendees, interact with their audience, and ultimately, win over their business. Here are four trade show trends that use social media, cutting edge technology, and some creativity to “wow” attendees, leaving memorable impressions that’ll last well after the show. Skip the usual, be extraordinary.

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2 February 2017

Nimlok Chicago named one of 2016’s 101 Best and Brightest Companies to Work for in the Nation




We are thrilled to announce that for the first time ever, we have been recognized as one of the 101 Best and Brightest Companies to Work for in the Nation. The award recognizes similarly sized companies that are advancing in their fields and have a steadfast commitment to enriching the workplace environment for their employees. We have also been recognized locally as the Best and Brightest in the Chicago-land area for two consecutive years in 2015 and 2016.

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15 June 2016

Is Trade Show Exhibiting Really Worth It?




Trade shows can be draining. From the time spent planning, to the actual cost of the booth, we often see clients become overwhelmed with it all. Is it really worth all the time, money, and effort? We think so—and here’s why.

For all companies, the success of the business depends on the communication it has with its market. Despite the obstacles and costs, trade shows serve as great opportunities for brands to openly interact with prospects, customers, and vendors.

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23 February 2016

Nimlok Chicago Gives Back: The Harbour




Growing up in even a normal environment can be full of challenges. But life can be even more hectic for youth that struggle to have even their basic needs met. Threatened with homelessness and hunger, they have little places to turn. Fortunately, organizations like The Harbour exist to help these struggling teens get back on their feet. Operating in the north and northwest suburbs of Chicago, the organization provides emergency housing and supportive services to homeless youth ages 12-21.

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28 January 2016

Takeaways from CES 2016 and What They Mean for the Trade Show Industry




The Consumer Electronics Show is one of the biggest events when it comes to revealing cutting edge technology. We look forward to getting a sneak peek at the awe-inspiring innovations every year, and this year’s show certainly didn’t disappoint. As trade show professionals, we thought we’d recap some of the CES tech that will have the biggest influence on modern marketing and the trade show industry.

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29 October 2015

The Challenger Customer – the findings will surprise even seasoned sales pros




Increasing sales potential via The Challenger Customer

Recently, our marketing team attended a BMA Chicago event where author Brent Adamson hosted a sales and marketing seminar promoting his new book, “The Challenger Customer” –  a follow up his first book, “The Challenger Sale.” Would you be shocked to find out that personalizing your content to potential leads can actually decrease your chances of making a sale? The research behind Adamson’s work shed a new, refreshing light on purchasing behaviors that’s sure to surprise even the most seasoned sales professionals.

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8 October 2015

best things to do in Chicago




Chicago_Arch_Tour

When you’re in town for a trade show, it can be tempting to stay close to McCormick Place. However, Chicago is so easy to get around and has so much to explore that doing so would be a waste. Here are just a few things to do in Chicago when you are in town attending or exhibiting at a show.

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1 October 2015

the best places to eat and drink in Chicago




Chicago Skyline

Chicago is known for its incredible variety of amazing restaurants and bars. Although the city is famous for its pizza, there’s so much more than that to indulge in (though you should). When you’re in town for a trade show, be sure to take a break from exhibiting to check out what the city has to offer.

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29 May 2015

exhibit design: international brand’s first time in the US




Our creative exhibit design for Systemair

For an international company, exhibiting for the first time in a North American trade show presents exciting opportunities — and challenges. The greatest hurdle is adapting to different rules and practices that impact exhibit design; what applies on one continent may not apply on another.

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