The impact of the coronavirus (COVID-19) is being felt by businesses around the world, especially, the event industry.
Although we know virtual tradeshows
will never deliver the same value to their in-person equivalents, there
are still many reasons to be excited!
It’s no secret that media coverage can be a huge boost for your brand. Building strong relationships through honesty and thoughtfulness is a great way to start inviting media professionals to cover your trade show exhibit. While not an easy feat, you have the best chance of getting covered by making your booth as “newsworthy” as possible and engaging the press consistently. Here are four tips on how to keep coverage coming.
We are thrilled to announce that one of our trade show exhibits has won “Best of Show – Exhibits 200 sq. ft and Under” at the American Association for Respiratory Care’s (AARC) 2017 International Respiratory Congress. Our client, Aerogen, is the world’s leading manufacturer and distributor of higher-performance aerosol drug delivery technologies.
If your company is holding back on exhibiting because of its small budget—think again. There are plenty of ways to make an impact at your next event, even with a small trade show booth. Through exhibit layout, networking, and marketing promotions, you can catapult your brand ahead of the competition without breaking the bank.
We are elated to accept EXHIBITOR Magazine’s award for “Best Island Exhibit” in the 600-1,000 square foot category as part of the 2017 Portable/Modular Awards. The exhibit was selected by a panel of ten judges for its quality design and excellent use of a modular system.
One of the most important assets an exhibitor can have at a trade show is attention. That’s why it’s crucial for brands to provide unique engagement opportunities to impress attendees, interact with their audience, and ultimately, win over their business. Here are four trade show trends that use social media, cutting edge technology, and some creativity to “wow” attendees, leaving memorable impressions that’ll last well after the show. Skip the usual, be extraordinary.
We are thrilled to announce that for the first time ever, we have been recognized as one of the 101 Best and Brightest Companies to Work for in the Nation. The award recognizes similarly sized companies that are advancing in their fields and have a steadfast commitment to enriching the workplace environment for their employees. We have also been recognized locally as the Best and Brightest in the Chicago-land area for two consecutive years in 2015 and 2016.
Trade show budgeting and planning are not something to take lightly. The process can take several months (if not longer) and requires meticulous detail in preparation. There are plenty of hidden costs associated with exhibiting that can be easily overlooked. These dos and don’ts will help you prepare for the tedious process, ensuring you stay within your budget and minimize any “surprises” along the way.
Trade shows can be draining. From the time spent planning, to the actual cost of the booth, we often see clients become overwhelmed with it all. Is it really worth all the time, money, and effort? We think so—and here’s why.
For all companies, the success of the business depends on the communication it has with its market. Despite the obstacles and costs, trade shows serve as great opportunities for brands to openly interact with prospects, customers, and vendors.
Companies are increasingly taking more initiatives to influence social and environmental change. While sustainable practices often take a lot of effort, the long-term benefits stretch far beyond just reducing your carbon footprint. A recent study by the National Marketing Institute found that consumers are 58% more likely to purchase from a company that is mindful of its impact on the environment. Putting these practices into action at your next trade show exhibit can make a big difference for your brand’s marketability and its bottom line.
Making a sale is the ultimate goal for trade show exhibitors. Although several aspects like branding, marketing, and a streamlined design all contribute to your end goal, the most important factor comes down to effective selling techniques. We’ve compiled a list of the best influential sales books to help sales professionals (of all levels) brush up on their skills.
Renting vs. owning isn’t just a question for your home. This query can be posed before setting up camp in an exhibit hall too. When trade show planning, exhibit rentals can actually be an upgrade in a lot of ways. Here’s a few of the key benefits to help you decide it’s for you:
This topic has come about quiet organically. Recently, one of our clients came to Nimlok Chicago looking for effective exhibit design options, but walked away from that initial meeting having discovered that they had much bigger problems than design on their hand. They had sales staff that did not do the design justice.
For an international company, exhibiting for the first time in a North American trade show presents exciting opportunities — and challenges. The greatest hurdle is adapting to different rules and practices that impact exhibit design; what applies on one continent may not apply on another.
Design trends. Technology innovations. Engagement strategies. Put the best of them together, and you have the ingredients for making a lasting impression on your audience. Since we’ve been simplifying trade show success since 1970, we’ve found the year’s biggest trends and put them together in one little blog post. All you have to do to become an expert exhibitor, marketer, and creative leader?