19 November 2021

How a commitment to sustainability stood out at NeoCon 2021

Every year, for more than 50 years, 50,000 professionals in the commercial interior design
industry gather at Merchandise Mart in Chicago for NeoCon.

The Merchandise Mart or “The Mart” as Chicago ‘ins call it, is the “world’s largest commercial
building, largest wholesale design center and one of Chicago’s premier international business

The annual NeoCon event serves as the mecca for innovative design, highlighting thousands of
new products and services in categories such as furniture, textiles, flooring, interior building
products and technology.

HMTX Exhibiting at NeoCon 2021

Nimlok Chicago has been fortunate to have a ten-year relationship with Metroflor Corporation,
one of the HMTX Industries brands. This year HMTX choose to have a permanent presence in
The Mart with a 1,000 square foot showroom on 11 th floor. The space would be used to
spotlight all their brands; Aspecta, Teknoflor, Metroflor, Halstead and Vertex.

From a marketing perspective each brand lives independently and has their own customer
base. What the brands share are the core values of integrity, sustainability, transparency and
most importantly, “People Before Profits”.

The Goal

The goal at NeoCon 2021 was to highlight two of the HMTX brands, Teknoflor and Aspecta,
while also tying in their core values.

“It’s in our DNA”

The layout for the showroom was strategic. The project consisted of multidisciplinary teams of
flooring professionals, electricians, carpenters, painters and installers.

The design elements of the space were subtle, letting the flooring speak for itself. The clean
lines, earth tone samples and baseboard lighting elements set the mood of the entire space.

The Challenges
The first challenge was creating a fantastic experience from a show room that had exposed
electrical wires, an uneven concrete floor, and no storage space, in 6 weeks!

The second challenge was leveling the floor, and for Director of Corporate Communications
Tiffany Davis, “The flooring had to be perfect.” So flooring partner PCI Flortech poured a new
floor, leveled it to perfection and installed the HMTX flooring.

With a rapidly approaching October 1 st deadline, Peter Crouch and the Nimlok Chicago team
stayed on course creating custom rollaway cabinetry to cover the unsightly radiators,
collaborated with contractors to frame and drywall, directed electricians and even added two
storage closets.

“The biggest surprise was walking into the show room, it actually looked bigger than I
expected,” said Davis.

A popular feature was the large interactive samples tray. Visitors enjoyed the sensory aspect of
popping out product samples to feel and hold.

The balance of beauty, functionality, and care for the environment are apparent the moment
you enter. Attendees were able to clearly see product innovation and quality, while
demonstrating the brands dedication to sustainability. This included declare labels that
provided product ingredients.

Davis said her favorite feature was the lighting effects, “Something we will ramp up for future
shows.” Along with adding sound barriers.

Due to Covid and capacity restrictions, HMTX didn’t have great expectations for Neocon 2021.
Davis was told attendance would be down about 40% from 2019. She thought this would
probably be a trial run for Neocon 2022.

Even with only 20,000 attending NeoCon this year, the lead count and quality were better than
expected. Attendees were excited that HMTX had their own showroom. It offered the perfect
presentation of the brands to new and existing customers.

Why Nimlok Chicago
Nimlok Chicago partnered with HMTX to create a showroom with an environment
conducive to deepening relationships with clients and prospects. The result was an
open, friendly design that does justice to the brands and their core values.

Designing and fabricating showrooms, office environments or tradeshow exhibits that
exceed client expectations is part of our overall goal. We provide clients with the most
innovative design elements, logistics coordination and installation services available. On
time and on budget.

5 October 2020

As cold weather approaches, Nimlok Chicago works with Walker Bros.

Walker Bros. The Original Pancake House, is a family owned business with seven restaurants serving Chicago’s northern suburbs for 60 years. They’re known for having the best breakfast in the area including their signature apple cinnamon pancakes.


Continue Reading

2 February 2017

Nimlok Chicago named one of 2016’s 101 Best and Brightest Companies to Work for in the Nation

We are thrilled to announce that for the first time ever, we have been recognized as one of the 101 Best and Brightest Companies to Work for in the Nation. The award recognizes similarly sized companies that are advancing in their fields and have a steadfast commitment to enriching the workplace environment for their employees. We have also been recognized locally as the Best and Brightest in the Chicago-land area for two consecutive years in 2015 and 2016.

Continue Reading

4 December 2015

office interior design and the success of your business

Your office interior design may make or break your business

The corporate environment is often an overlooked detail when shaping the success of a business. However, there are many reasons why organizations should take their office interior design into consideration when planning for growth and success. Here are a few ways that your business can benefit from a thoughtful design.

Continue Reading

13 July 2015

motion matters: how your exhibit design can “move” your audience

LIGANOVA at Euroshop 2014 from LIGANOVA on Vimeo.

Motion attracts, motion startles, and perhaps most importantly, motion appeals. When it comes to impactful exhibit design, an element that moves in a meaningful way will attract positive attention to your booth. Here are some tips for creating appropriate and attention-grabbing custom trade show displays.

Continue Reading



Twitter Feeds

  • Bad Twitter account data!

Contact Us

111 rawls road, des plaines, il 60018
(847) 647-7555
Client Login

Designed by Nimlok Chicago