For an international company, exhibiting for the first time in a North American trade show presents exciting opportunities — and challenges. The greatest hurdle is adapting to different rules and practices that impact exhibit design; what applies on one continent may not apply on another.
Why is having effective graphics important? We can think of a few reasons. The most obvious, if you are planning a trade show, is because your graphics attract attention and generate interest to your booth. It also reinforces your brand and provides a quick definition of who you are.