Recently we have attended a really thought-provoking webinar hosted by the Pantone Color Institute on the power of color and how it related to branding. The first part of their webinar took us through the psychology of color choice and the second part informed how to pick the right imagery for your future campaigns.
As a marketer, you always need to stay on top of current going-ons and trends in marketing. One way to do this is to go to industry conferences. Ones specific conference that is small but gets you up-to-date is Brandsmart hosted by Chicago AMA. This conference offers a full-day schedule of presentations by brands of different caliber and from different industries. This year’s BrandSmart offered a fresh line-up that got me thinking about branding and more specifically about brand relevancy.