“Buzz.” It makes attendees visit your trade show booth, but how do you even get it in the first place? These three simple steps can help garner attention and get attendees talking about your brand well before your show even begins.
It’s no secret that media coverage can be a huge boost for your brand. Building strong relationships through honesty and thoughtfulness is a great way to start inviting media professionals to cover your trade show exhibit. While not an easy feat, you have the best chance of getting covered by making your booth as “newsworthy” as possible and engaging the press consistently. Here are four tips on how to keep coverage coming.