Win over trade show leads with your LinkedIn

With over 380 million users, LinkedIn is the top social media networking tool among professionals. Furthermore, it’s a great platform for trade show exhibitors to connect with their leads, customers, and business partners. As an exhibitor, you are a representation of your business, so it’s essential that you optimize and polish your LinkedIn profile to reflect your brand. We have a few ways for you to enhance your profile in order to make a good impression on your business connections.