Companies are increasingly taking more initiatives to influence social and environmental change. While sustainable practices often take a lot of effort, the long-term benefits stretch far beyond just reducing your carbon footprint. A recent study by the National Marketing Institute found that consumers are 58% more likely to purchase from a company that is mindful of its impact on the environment. Putting these practices into action at your next trade show exhibit can make a big difference for your brand’s marketability and its bottom line.