“Buzz.” It makes attendees visit your trade show booth, but how do you even get it in the first place? These three simple steps can help garner attention and get attendees talking about your brand well before your show even begins.
It’s no secret that media coverage can be a huge boost for your brand. Building strong relationships through honesty and thoughtfulness is a great way to start inviting media professionals to cover your trade show exhibit. While not an easy feat, you have the best chance of getting covered by making your booth as “newsworthy” as possible and engaging the press consistently. Here are four tips on how to keep coverage coming.
If your company is holding back on exhibiting because of its small budget—think again. There are plenty of ways to make an impact at your next event, even with a small trade show booth. Through exhibit layout, networking, and marketing promotions, you can catapult your brand ahead of the competition without breaking the bank.
The Consumer Electronics Show is one of the biggest events when it comes to revealing cutting edge technology. We look forward to getting a sneak peek at the awe-inspiring innovations every year, and this year’s show certainly didn’t disappoint. As trade show professionals, we thought we’d recap some of the CES tech that will have the biggest influence on modern marketing and the trade show industry.
Design trends. Technology innovations. Engagement strategies. Put the best of them together, and you have the ingredients for making a lasting impression on your audience. Since we’ve been simplifying trade show success since 1970, we’ve found the year’s biggest trends and put them together in one little blog post. All you have to do to become an expert exhibitor, marketer, and creative leader?