An eye-catching display can bring traffic to your trade show exhibit – but an engaging and knowledgeable staff can keep them there long enough to have an impact beyond the visual.
But how can you make sure the staff you select is trained adequately? Here are a few key areas you should focus on.
Nimlok Staff at Exhibitor Show in Las Vegas.
This topic has come about quiet organically. Recently, one of our clients came to Nimlok Chicago looking for effective exhibit design options, but walked away from that initial meeting having discovered that they had much bigger problems than design on their hand. They had sales staff that did not do the design justice.